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- Transforming India.com with Dynamic News Aggregation Content
daily traffic reach
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decrease in content updation time
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Project
Goals
Our collaboration with India.com aimed to revamp their online presence, enhancing user engagement and providing a seamless platform for news consumption. The primary objectives included implementing custom content types, creating a unique theme design, optimizing page speed, integrating analytics tools, and enhancing the overall user experience.
Our journey with India.com led to a comprehensive overhaul of their website, focusing on enriching news content and user interaction.
- Custom Content Types & Variables: We tailored the website’s backend to support diverse news content formats. This customization enabled organized and easy-to-navigate news articles, enhancing user experience.
- Custom Theme Design: A unique theme design was crafted to reflect India.com’s brand identity consistently across the website. This design overhaul ensured a visually appealing and engaging platform for news consumption.
- Page Speed Optimization: Through rigorous optimization techniques, we improved the website’s loading speed, resulting in faster access to news content and enhanced user satisfaction.
- Analytics Integration: We integrated Google Analytics and AdWords to gain insights into user behavior, allowing us to refine content recommendations and analyze comprehensive traffic data.
- SEO Implementation: Employing effective SEO techniques, we enhanced the website’s visibility in search engine results, attracting a wider audience and improving organic traffic.
- User-Friendly Search Functionality: We implemented a user-friendly search feature, enabling visitors to find relevant news articles effortlessly, fostering an intuitive browsing experience.
- Newsletter Subscription Feature: To keep users informed about the latest news updates, we developed a newsletter subscription feature, enhancing audience engagement and retention.
- User Login and Registration System: The integration of a user login and registration system personalized content recommendations, catering to individual preferences and enhancing user satisfaction.
- Rigorous Testing and Bug Fixing: We conducted thorough testing and addressed any bugs or glitches to ensure a reliable and seamless website experience for visitors.
- Post-Launch Support and Updates: Our commitment extended beyond launch, as we provided ongoing support and updates to maintain optimal website performance and functionality.
Project
Solutions
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